adidas Ultraboost Shoes
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Though it was originally designed for runners, adidas Ultraboost has since developed a legacy larger than race day. Not only was the revolutionary energy-return of the Ultraboost used to set records on the course, it was quickly adopted as a lifestyle shoe for its sleek design and unparalleled comfort. Now, the adidas Ultraboost has the rare privilege of being a sneaker that can be worn by both elite athletes and sneakerheads alike.
Built on Boost
The success of the Ultraboost line comes down to the innovative midsole technology built in collaboration with the German chemical company BASF. Constructed from thousands of foam capsules that compress and expand with every step, Boost technology offers 20% more energy return than traditional EVA midsoles.
With the proven superiority of Boost to traditional midsole materials, adidas’ decision to incorporate the new technology into their running shoes was an easy one. The execution, however, was more difficult. Due to Boost’s dynamic nature, the rest of the shoe had to adapt to the needs of the technology.
Innovation at Every Step
To solve for Boost’s unique demands, adidas incorporated several of their newest technologies: Primeknit and the Torsion bar. Primeknit offered an upper that was both supportive and capable of stretching, allowing it to bend with the flexible Boost midsole. The Torsion bar provided support under the arch, but still allowed the forefoot and heel to move independently and capitalize on the Boost’s ability to bend with the foot. The key was to find materials that would complement the Boost midsole and maximize its potential. Each new rendition of the Ultraboost line offers innovative technology and original style. The adidas Ultraboost 19 provides an updated midfoot cage and heel frame for a lighter feel and fresh look.
Run the Culture
Not only did the adidas Ultraboost revolutionize the running game, it also took streetwear by storm. In 2015, Kanye West performed while wearing a pair of triple-white Ultraboosts, sending the iconic sneaker to the forefront of the music and fashion industries, and creating a new trend for sneakerheads. Their sleek, minimalistic design is as stylish as it is functional.
The Boost technology made famous in the adidas Ultraboost eventually became so popular for its premium comfort and unique look that adidas began using the technology for casual footwear. Boost technology is now incorporated in other popular shoes, like the adidas Originals NMD and the adidas Original YEEZY BOOST 350 V2.