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FILA has been around for more than a century, and has been a big influencer of sports culture for the past several decades. Founded in Italy in 1911, FILA took off in the early 1970s when it specialized in shoes and sportswear for top-level European tennis players and ski professionals. FILA hit it big again in the 1990s, when it signed a shoe/clothing contract with forward Grant Hill, who was drafted third overall in 1994 by Detroit. FILA used Hill’s star power to gain a serious foothold in North America.
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