Launch 101
Launch Reservation
Become an FLX Rewards member and get access to all the hottest releases on Launch Reservation!




Let's dig a bit deeper into these new entry methods:
Store pickup
Grabbing the newest sneaker release is easier than ever:
- Choose up to 3 stores carrying the release in the app.
- Head to your store and pay for the release in person when it drops.
Good to know:
- Show a valid photo ID (like a passport or driver's license) to a store team member to grab your release.
- You can only win the store pickup or ship to me option.
Ship to me
We'll use the payment and shipping information saved in your account to automatically:
- Charge your credit card.
- Send your release to you.
Good to know:
- Create a free Champs Sports account (add your credit card and shipping information) to save time.
- Check your information is current before the entry period closes.
- We only accept credit cards for this entry method.
More information:
How do I enter?
Your chance at sneaker glory starts when you sign into the app.
1. Tap the calendar tab at the bottom of the screen
2. Find the sneaker you want
3. Tap the listing
4. Choose from the available entry options:
- Store pickup (select up to 3 locations)
- Ship to me
5. Select your size
6. Add Head Starts or sign up for FLX Rewards first
How will I know if I win?
Store pickup:
- You'll get a push notification message whether you win, lose, or get waitlisted.
- A winner? Congrats! Open the message and confirm you want the release.
Ship to me:
- We'll let you know if you win on launch day. You'll get a push notification message and an order confirmation email.
- We'll then bill your credit card on file and send the release to the address saved in your Champs Sports account.
Tips:
- Allow for push notifications on your mobile device.
- Turn on location services to find stores near you for easy pickup.


What are Xtra Boosts?
As an FLX Rewards member, you can add Xtra Boosts (formerly Head Starts) to your entry and increase your opportunity to secure exclusive releases. The more Xtra Boosts you use, the better your ability to secure a release.
How it works
- Earn 100 Points for every per $1 you spend at any Foot Locker family of brands.
- Submit an entry for a release.
- After you submit an entry, redeem your points for Xtra Boosts! Members can use as many points as they have available to redeem Xtra Boosts for each entry. Please note, using Xtra Boosts does not guarantee that you will get a release.
Read our terms of use | Visit our Help Center


First come, first served
Check our Release Calendar to see what releases are dropping in your local store. Use our store locator to get directions to a store near you.
Buying new releases online
Select releases have a certain number of sneakers available for purchase online. And they can sell out fast!
How it works:
- Create an account
- Sign in before the sneaker drops
- Complete your purchase before the checkout clock runs out
Find a store
Read our terms and conditions
Questions?
Want to learn more about releases and the entire Launch process? Check our Help Center.