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Air Jordan 1 Shoes

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From Unproven to Immortal

When Michael Jordan was drafted third overall in 1984, the former North Carolina superstar had all the hype in the world. Excited by the thought of collaborating with a future legend, Nike approached Jordan with the idea of building an entire shoe brand around him. Up until that point, Jordan had never worn a Nike shoe in his life and had his heart set on signing with one of the Swoosh’s sneaker rivals. Nike convinced the rookie by offering him substantial creative control and a contract for $500,000 per year, a ludicrous number worth more than triple the amount of the next highest sneaker contract was paying.