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Evolution of the Swoosh

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The Nike Swoosh

The famous Nike Swoosh dates all the way back to 1971. Not long after, it easily became one of sports’ most recognizable logos with a swooping, checkmark-like design that set a standard for Nike’s sleek products. The Evolution of Swoosh collection celebrates the debut of this iconic graphic through footwear, T-shirts, hoodies, and headgear. Various forms of the Swoosh appear on each item, revealing its revolutionary transformation throughout the years.